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Manual and automatic product information collection.When you’re choosing a PIM for your business, there are a few things you need to look out for to make sure it works for you.Īny PIM system worth investing in should have at least some (if not all) of these features: Or, if they’re expanding internationally, they might set up multiple stores as part of their localization process. Many companies consider a PIM when they have thousands of products to manage, but even stores with a limited number of products may invest in a PIM system.ĭespite a seemingly limited product count, they might have a high set of variables and customizations. Your PIM solution could provide product information to all sorts of stakeholders, from internal business operations through to suppliers, manufacturers, wholesalers, and customers. You and your team can edit and manage all of your product information at once from the PIM system’s interface (e.g., item numbers, references, catalogs, SKU data, images and videos, translations, localizations, documentation, etc.). Image via “ Product Information Management: Theory and Practice” by Abraham Jorji It takes product data from every location and centralizes it into one place. An ecommerce PIM system manages your master catalog of products. PIM is short for product information management. What is a product information management (PIM) system? What is the difference between a PIM and CRM?.Benefits of implementing a PIM solution.What is a product information management (PIM) system?.Whether that situation describes where you’re at or merely hints at some of the looming challenges, now is the time to evaluate how you’re handling and implementing product information management. You launched internationally, but it’s been a year since implementation, and now it’s hitting the fan. You knew managing the product information manually would be a nightmare, so you decided to set an automated system up to do it. Then, a product manager speaks up: “How on earth are we going to manage two or three times the product information and coordinate everything without third-party logistics?” “We’ll just set up another store, and we’re set,” one of your ecommerce managers says. Of course, the localization and currencies problem is just a minor one … You’ve just announced to the team that your business is ready to launch an international expansion strategy next year.
